Page 54 - Bank-Muamalat-Annual-Report-2021
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52     BANK MUAMALAT MALAYSIA BERHAD
                                                   ABOUT US       OUR LEADERSHIP    OUR STRATEGY    OUR PERFORMANCE

          OUR STRATEGIC

          DIRECTION









                                      For  the  year  2021,  the  prolonged  pandemic  environment  resulted  in  delayed  economic
                                      recovery.  Coupled  with  the  temporary  closure  of  non-essential  businesses  due  to  the
             The Bank                 Movement Control Order (“MCO”) and the resulting delay in contract awards and delay in new
             established              projects implementation, especially due to disruption in global supply chain causing delays in
                                      delivering of IT hardware and equipments, several targeted goals had to be reviewed.
             the RISE24
                                      The  low  interest  rate  environment  following  the  cut  in  OPR  led  to  tighter  profit  margins.
             5-year strategic
                                      This has exacerbated the sector’s competitiveness as banks competed for low cost deposits
             business plan            and higher financing yield.
             in FY2020 and            Progressing on RISE24 in FY2021
             this continues           In FY2021, following the revision of RISE24 due to COVID-19, efforts have subsequently been
             to guide the             made to enhance the implementation part of the plan as to ensure its success.

             strategic                The Bank’s response to the refined RISE24 includes a new governance structure which enables
             direction                the facilitation of information and decisions being executed more efficiently within individual
                                      business  units  and  governed  through  the  Transformation  Steering  Committee  (“TSC”)  and
             of the Bank.             Transformation Management Office (“TMO”).

                                      Among  the  plan  for  these  two  functions  is  to  integrate  efforts  and  initiatives  towards  the
                                      anticipated aspirations as the Bank intends to break the ‘silo’ mindset and elevate a sense
                                      of  shared  purpose.  Initiatives  will  be  made  highly  implementable  with  defined  goals  and
                                      objectives, determined dependency and are aligned to capability and capacity of resources.

          RISE24 Transformation Plan - Refinement of strategic initiatives towards transformational growth

                               Summary of Bank Muamalat's Strategic Business Plan 2020-2024 #RISE24

                                     Talent Management             Resetting Target Markets
                             Excellent talent management to        Determine new business areas and expansion of
                                   support business growth 7    1  coverage to wider customer segment

                               Continuous Process                        Disciplined Balance Sheet Management
                                                      Value-Based Principles
                   Improvement & Shariah Innovation                      •  Optimise balance sheet expansion whilst
                                               6        Risk and      2
                 Improvement of processes and products                    maximising return
                        for more competitive offerings  Compliance       •  Intensive recovery plan to improve asset
                                                        Culture           quality
                                      Infrastructure  5             3  Digital Transformation
                   Enhance infrastructure to ensure efficient          Journey towards establishing a digitalised bank
                         service delivery and deliverables  4

                                                           Data Monetisation
                                                           Optimise data analytics for income generation and
                                                           cost efficiency


          RISE24  strategies  were  re-assessed  and  prioritised  to  focus  on  Accelerating  Business  Growth,  Operational  Excellence  and
          Process Improvement.
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