Page 56 - Bank-Muamalat-Annual-Report-2021

54 BANK MUAMALAT MALAYSIA BERHAD
ABOUT US OUR LEADERSHIP OUR STRATEGY OUR PERFORMANCE

OUR STRATEGIC
DIRECTION

Aspirations

Sustainable Islamic Bank Next High Promote Value Based
RISE26+ has Shareholder for All Generation and Performing Intermediation
outlined 5 Returns Agile Banking Organisation and Sustainability
Aspirations and
will be supported
by 8 Strategic Strategic Thrusts
Thrusts
Accelerate Islamic Bank Drive Customer
Business for All Sustainability Centricity
Growth

Innovation Operations Strengthening High Performing
Efficiency Our Foundation Organisation

Moving forward with RISE26+, the Bank intends to grow and differentiate itself from other competitors through transformative
initiatives supported by the continuation of RISE24 initiatives which serves as the foundation and pillars for the new plan. It aims
to accelerate growth by transforming the existing core business of Retail Banking and Corporate Banking whilst diversifying its
income portfolio through the new growth engines of Transaction Banking and Commercial & SME Banking.

In delivering topline growth, Retail Banking will be expanding its market based on geographical and customer segments using
diverse product strategies, and aiming to deliver innovative products and services by enabling Retail Digital Banking.

For Corporate Banking, the objective is mainly to rebalance the portfolio, especially long-term financing based products, as well
as provide better and more unique customer offerings. Besides focusing on growing the Transaction Banking business, focusing on
working capitals solution, targeting clients from the State Government and agencies as well as depositors of non-retail segment,
our Commercial & SME Banking will also play their role by focusing on market penetration based on region and preferred sectors.

Being an Islamic bank that upholds Maqasid Shariah principles, the Bank aims to become a 'complete' Islamic bank that caters
for all, both Muslims and non-Muslims. The misconception that Islamic bank is only for Muslims has grown our commitment
to converge the fulfillment of Islamic needs with solutions suitable for all types of customers, regardless of race, religion and age.
Being part of the Committee of Practitioners (“CoP”) of Value-Based Intermediation by BNM and GABV, we continue to be
committed towards our sustainability initiatives. Besides working towards integrating environment, social and governance
considerations into the operations and business decisions at the Bank, we also aim to commercialise sustainability and mainstream
VBI by emphasising the cascading impact of Social Finance whereby investment and profit sharing offerings can empower unserved
and underserved segments.

We are also focusing on the climate risk management following the issuance of Climate Change and Principle-based Taxonomy
(“CCPT”) guidance by BNM. The guidance document is part of commitment of the central bank to prepare the financial sector
to be more resilient and to enable an orderly transition to a greener economy.
The solid foundation of RISE24 initiatives anchor these plans. These encompass customer centricity in providing customer
experience, enabling digital banking, improving operational efficiency, strengthening foundation, governance and control
functions as well as evolving into a high performing organisation.