Page 60 - Bank-Muamalat-AR2020

58 BANK MUAMALAT MALAYSIA BERHAD About Us Our Leadership Our Strategy
About Us
ANNUAL REPORT FY2020

CONSUMER

BANKING

maximum amount of financing is
RM300,000 per SME and RM75,000 per
Micro Enterprise, inclusive of financing
to related companies that have common
shareholders.
SMEs in Malaysia, particularly those
in the retail, tourism and distribution
trade, are worried over the impact
of the economic slowdown to their
businesses. It is foreseen that growth
for the year as a whole will be
supported by household spending,
factored in by continued income and
employment growth. In facing these
challenges, SMEs are rigorously
tapping opportunities offered by digital
technologies to boost product visibility,
market penetration and expand market
share through online retail and trading.
Depending on the duration and
spread of the COVID-19 outbreak as
well as policy responses by authorities
amid uncertainties in global economic Strategies Moving Forward For Consumer Financing
and financial conditions, a prolonged
pandemic situation caused by • Continued focus on better-rated customers segment (salary above RM5,000,
COVID-19 viruses may impact many T20/M40 and high income professionals) to improve customer profile.
SMEs and their ability to service • Plan demographic-based product offers; creative product packaging and product
financing payments. SME Financing bundling to meet customer’s needs and expectations.
continues to take steps to remain • Enhance customer engagement through a robust digitalisation platform and
observant of potential risks and stay upgraded digital self-service channels to ensure customers can bank from
relevant by understanding consumer anywhere with no hassle.
needs and market dynamics.
• Harness word-of-mouth recommendations by employees to their friends or family
members whenever they find the products offered are far better than the others.
• Introduce flexible and modular product packages whereby customers can manage
and optimise their financing services at their convenience.
• Generate positive and sustainable impact to the economy, community and
RM159.1 environment with SMART Mortgage Solution, Skim Jaminan Kredit Perumahan
(“SJKP”), Skim Rumah Pertamaku (“SRP”), Satu Anggota Satu Rumah (“SASaR”),
Auto Grad Scheme, Hybrid Car Financing, Pembiayaan Pengurusan Kewangan
Million (“PPK”) and ASB financing.

The Bank’s SME portfolio in FY2020
(FY2019: RM39.4 Million)