Page 51 - Bank-Muamalat_Annual-Report-2023
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ANNUAL REPORT 2023
                                                                                                        OUR STRATEGY














            KEY FOCUS TO DRIVE MOMENTUM IN FY2024                  To achieve the goals of these focus areas, we plan to:
            Moving forward these 8 strategic thrusts will continue to be     1.   Maintain  revenue  growth  momentum by growing
            the drivers of progress in FY2024. The Bank’s key focus areas   high yielding assets, heightening group synergies, and
            for next year will be to:                                  accelerating core fee income through the cards business
                                                                       and retail-based products.
                 Continue to Drive
                                                                   2.   Optimise cost of fund by re-engineering the Bank’s
                 Sustainable Growth                                    deposits structure towards low cost deposits through
                                                                       campaigns and intensive marketing.
                 Optimise                                          3.   Manage our asset quality by:

                 Cost of Fund                                          •  growing secured and government backed assets.
                                                                       •  proactively  monitoring  asset  quality  by  regularly
                                                                         reviewing  customers'  performance  and  identifying
                 Manage
                                                                         early warning signs of potential credit deterioration.
                 Asset Quality                                         •  providing prompt remedial actions where necessary.
                                                                       •  ensuring that the Bank’s gross impaired financing (GIF)
                 Maximise                                                ratio is well below the industry level.
                 Capital                                           4.   Ensure  efficient  capital  allocation  and  distribution
                                                                       across business lines and activities while considering
                                                                       factors such as risk-adjusted returns, growth opportunities
                 Drive
                                                                       and strategic priorities.
                 Customer Centricity
                                                                   5.   Drive customer centricity  and transform customer
                 Ensure                                                journeys through acceleration of digitalisation efforts,
                                                                       and by continuing to empower the B40 and asnaf
                 Operational Efficiency                                community   through   expansion   of   microfinance
                                                                       initiatives.

                                                                   6.   Continue  to  enhance  operational  efficiency by
                                                                       implementing  process  reengineering  and  digitisation
                                                                       initiatives.


























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