Page 50 - Bank-Muamalat_Annual-Report-2023

BANK MUAMALAT MALAYSIA BERHAD

OUR STRATEGIC

DIRECTION

Through RISE26+, Bank Muamalat is charting a transformative journey
aimed at growing sustainable impact and competitiveness in an increasingly
dynamic and competitive banking sector.

Vision
To be the Strongest Islamic Bank by 2026

Sustainable Islamic Bank Next Generation and Agile Banking
1 Shareholder Returns 2 for All 3 Higher income from digital channels and
Higher profitable Diversify Bank-wide digitalisation
growth customer base
Achieving
5 Aspirations
High Performing Organisation Promote VBI and Sustainability
4 Embed a high performance 5 Intstitutionalise and increase contribution to
culture Social Finance & Community Empowerment

1 Accelerate 2 Enable Islamic 3 Drive 4 Customer
Supported Business Growth Bank for All Sustainability Centricity
by 8 Strategic
Thrusts
5 Innovation 6 Operational 7 Strengthening 8 High Performing
Efficiency
Our Foundation
Organisation

EXECUTING THE SECOND PHASE OF RISE26+ For Bank Muamalat, being the Strongest Islamic Bank
is about maintaining stable and consistent financial
Amidst the ever-evolving landscape of the banking industry, performance and having a well-managed balance sheet,
Bank Muamalat stands resolute as it embarks on the second while leading the market and agilely adapting to change.
year of its RISE26+ strategic plan. This five-year roadmap,
launched in 2022, guides the institution's proactive response In FY2023, as the Bank strode into its second year of
to a dynamic market environment, catalysed by the rapid implementation, the RISE26+ aspirations were more strongly
emergence and adoption of digital technologies. evident in its operations. Key strategies were reviewed
and implemented with precision, aligning closely with the
Crafted with a keen understanding of the "new norm,"
plan’s overarching objectives. Emphasis was placed not only
RISE26+ harnesses insights from market dynamics,
on expanding reach and customer base but on fostering
potential opportunities, and the Bank's intrinsic capabilities.
resilience, innovation, and operational excellence.
It represents more than mere financial and organic growth;
it embodies Bank Muamalat's vision to become the By fortifying its core strengths and embracing adaptability,
"Strongest Islamic Bank," underpinned by sustained the Bank is poised to achieve its 2026 vision by navigating
financial stability, robust balance sheet, market leadership, complexities, leading market trends, and setting new
and adaptability to change. benchmarks of excellence in Islamic banking.

The year’s strategic achievements are captured on pages 50 and 51

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