Page 27 - Bank-Muamalat-AR2020

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Our Performance Sustainability Statement Our Governance Our Numbers Other Information

DELIVERING ON OUR
STRATEGY Achievements

The Bank has stayed on track of its • Since September 2020, through various campaigns launched to focus on
RISE24 strategy that revolves around better-rated customers, 36% out of total new personal financing of around 16,000
seven (7) strategic focus areas, with a accounts comes from this targeted segment.
total of 24 initiatives in place. Following
the adverse impacts of the pandemic • Corporate financing packages were offered to selected companies in preferred
however, we recalibrated the RISE24 sectors, such as oil and gas, healthcare and public utilities. These accounted for
strategy in FY2020 to overcome the around 5,700 accounts for the year.
current and future challenges through • Disbursed RM158.9 million of financing through collaboration with Syarikat
initiatives that can deliver sustainable Jaminan Kredit Perumahan (“SJKP”) and Skim Rumah Pertamaku (“SRP”)
returns. The initiatives identified, and affordable home programmes to provide homes to low income earners, self-
progress made on these initiatives are employed individuals and operators of small business entities.
reported below:
• Through vigorous promotions and several campaigns, the Bank’s gold investment
generated a total of RM8.1 million for FY2020 against RM1.7 million contribution
Resetting Target Market in FY2019.

We aimed to identify new business • Supported the government’s COVID-19 Special Relief Facility, a programme
areas, increase non-fund income, and that provided collateral-free financing of up to RM1 million towards easing the
expand our coverage as a whole to burden of small and medium entrepreneurs (“SMEs”).
target wider and better-rated customer
segments. • Launched the SIRIM-Fraunhofer programme to enhance productivity and
competitiveness of SMEs, especially in the manufacturing sector.

What we did

• Focused on better-rated customers.
This included those categorised in
the high income brackets and high
income professionals.
• Followed our revised preferred and
non-preferred sectors, with tourism
and aviation now falling in the latter
category.
• Focused on selective customers with
good track record.
• Catalysed collaborations with
government agencies, cooperatives
and associations.