Page 63 - Bank-Muamalat-Annual-Report-2021

ANNUAL REPORT 2021 61
SUSTAINABILITY STATEMENT OUR GOVERNANCE OUR NUMBERS OTHER INFORMATION

Moving Forward
Moving forward, we aim to make our banking services more Focus on the high-rated client segment wage of RM5,000
cashless, ubiquitous and always a part of people’s daily lives and targeted segments of potential customers such as
in the next five years. Banks will rely on a technological professionals form one of our main strategies in 2022. Based
landscape characterised by customer-centric enablers on this, the Bank will continue to focus on the medium and
such as APIs, data analytics, cloud and microservices high-end property market segments in medium to high
enablers in the medium term. New MAP enhancements growth areas. Exposure to properties of RM300,000 and
and other digital goals have been established to improve below is targeted at 15% or RM200 million of total new
support for the use of digital self-service channels so that mortgage financing disbursement of RM1.3 billion for 2022.
consumers can bank whenever and wherever they want.
To gain a competitive advantage in terms of technology, Underlying the strategic drivers, the Bank will adhere to
digital apps and services will be used to provide faster and its dynamic mission to deliver more products and services
through VBI through enhancements to its growing financing
wider coverage. With the adoption of APIs and the trend
portfolio comprising the SMART Mortgage Solution, SJKP,
to open banking, plans for an Integrated MAP On-The-Go
SRP, Satu Anggota Satu Rumah (“SASaR”), Auto Grad
service with an external business partner is being explored to
Scheme, Hybrid and Electric Vehicle Financing, Pembiayaan
evolve banking as a plug-and-play service in the long run.
Pengurusan Kewangan (“PPK”), and ASB financing through
These spell an exciting future for Retail Banking and the Bank
value-based intermediation. These are to be aligned to meet
as a whole.
the Bank’s aspiration of generating long-term value for all
Gearing towards a more strategic and aggressive approach stakeholders.
in 2022, the advancements in customer experience will be
Most customers are still looking for financial products that
accompanied by enhanced efficiencies in creating diverse
can provide financial planning and better debt management
product offers that meet the demographic and psychographic
after the COVID-19 pandemic and amidst the challenge
profiles of specific target markets. These will focus on areas
of rising price of essential goods. As part of its social
and sectors of strength, product customisation (including
responsibility and sustainability programme, the Bank will
Non-Bumi Segment), product packaging, and product
continue to support government initiatives to help society
bundling to fulfil customer wants and expectations.
gain financial resilience and support in progressing towards
In seeking strong capital and balance sheet management a better tomorrow.
and robust liquidity position, coupled with a targeted,
optimised and diverse business strategy, a more ambitious
approach towards 2022 is being fuelled, anchored on the
encouraging sales improvements in Mortgage Financing and
Personal Financing.