Page 31 - Bank-Muamalat-Annual-Report-2021
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ANNUAL REPORT 2021  29
               SUSTAINABILITY STATEMENT  OUR GOVERNANCE  OUR NUMBERS  OTHER INFORMATION















            EXECUTING RISE24 AND ACHIEVEMENTS


                                   Objective                What  We Did                      Achievements
             Resetting        Identify new business   •  Targeted better rated customers   •  Focused on better rated customers,
             Target Market    areas, increase       from high income brackets and high   especially on the high income
                              non-fund income,      income professionals.             and affluent customer segment.
                              and expand our      •  Drove growth in Islamic wealth   About 39% of the Bank’s total new
                              coverage as a whole   management.                       customers come from this segment.
                              to target wider and                                   •  Increased financing guaranteed
                                                  •  Catalysed collaborations with
                              better-rated customer                                   by the Syarikat Jaminan Kredit
                                                    government agencies, cooperatives
                              segments.                                               Perumahan (“SJKP”) and Skim
                                                    and associations.
                                                                                      Rumah Pertamaku (“SRP”)
                                                  •  Realigned customer segments with
                                                                                      programmes to provide home
                                                    suitable product packaging and
                                                                                      financing to low income earners,
                                                    embarked on vigorous promotions
                                                                                      self-employed individuals and
                                                    and several campaigns.
                                                                                      operators of small business entities.
                                                                                      Through SJKP, RM125.1 million has
                                                                                      been disbursed while under SRP,
                                                                                      RM190.2 million was disbursed.
                                                                                    •  Increased wealth management
                                                                                      income from Bancatakaful, unit trusts
                                                                                      and investment in gold through
                                                                                      intensive marketing efforts.
                                                                                      These generated 41.0% growth in
                                                                                      fee-based income compared to the
                                                                                      previous year.

             Disciplined      Implement intensive   •  Focused on retail deposits growth    •  The Bank’s current and savings
             Balance Sheet    recovery effort to    as the source of low cost deposits.  account (“CASA”) contributed to
             Management       improve asset quality   •  Continuously assessed availability   35.3% of total deposits, amounting
                              and optimise balance   of liquidity throughout the crisis by   to RM8.2 billion. This is a 7.5%
                              sheet composition     monitoring market sentiments, to   growth from FY2020.
                              to balance between    determine demand and supply.    •  Gross impaired financing (“GIF”)
                              meeting liquidity                                       improved from 1.07% in FY2020
                                                  •  Implemented an aggressive recovery
                              requirements and                                        to 0.83% in FY2021.
                                                    plan especially for accounts in
                              managing profitability.
                                                    arrears.
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