Page 41 - Bank-Muamalat_Annual-Report-2023

03

OUR

STRATEGY

In line with the second
year of Bank Muamalat’s
Islamic Bank for All RISE26+ strategy, we have
broadened our outreach
• 6% increase in non-bumi customers to more Malaysians,
with intensified focus
• Introduced the innovative Sijil
Simpanan Islamik that enables existing on serving underserved
customers to win RM1 million through microentrepreneurs.
their savings
• Introduced a live chat function on the Zury Rahimee Zainal Abiden
Chief Operating Officer
Bank’s website to provide a real time
and personalised support for better
customer experience
• Rolled out DuitNow QR for retail
payment at all POS Malaysia outlets
• Introduced business Whatsapp channel
as a key customer engagement

For more information,
please refer to page 48