Page 37 - Bank-Muamalat_Annual-Report-2023

ANNUAL REPORT 2023
MESSAGE FROM LEADERSHIP

RISING AS THE STRONGEST ISLAMIC
BANK BY 2026

Delivering sustainable returns through
diligent resource management, efficient
management of balance sheet and
operational excellence has charted
new milestones on our RISE26+
journey. Moving forward, our strategic
focus areas for upcoming growth
emphasise sustainable profitability,
Our digital banking strategy includes launching digital products for the retail
operational excellence, customer
segment, executing strategic digital marketing campaigns, and developing unique
centricity, and digital innovation.
selling propositions to differentiate ourselves from competitors. We will also seek
By optimising capital allocation and
strategic partnerships to enhance our digital offerings.
enhancing our digital offerings, we
aim to maintain double-digit revenue
By pursuing these strategic initiatives, Bank Muamalat is poised to achieve its
growth and improve customer
goal of becoming the top Islamic bank in Malaysia, delivering exceptional value
experiences.
to all stakeholders and realising our mission of 'Better Lives, Together'.
Operationally, the focus will be
on growing high-yield assets and IN HUMBLE GRATITUDE
accelerating core fee income by
As we move forward, we are committed to maintaining our growth trajectory
expanding outreach, optimising
and addressing new challenges. Our focus remains on delivering sustainable value
funding cost and launching attractive
to all stakeholders, driven by our Islamic principles and the Maqasid Shariah.
promotional campaigns. Effective
We will continue to innovate, leveraging technology and strategic partnerships
management of Risk Weighted Assets
to enhance our offerings and expand our reach.
(RWA) will drive financial stability,
regulatory compliance, and operational
We are grateful for the trust and support of our stakeholders, and we look forward
efficiency. Rigorous capital planning,
to achieving greater heights together.
close monitoring and stress testing
will be conducted to anticipate future I extend my deepest gratitude to our Board of Directors, whose guidance has
capital needs under various economic been instrumental in our success. I also thank our management team and staff
scenarios. for their unwavering dedication and hard work. To our customers, shareholders,
and partners, your continued support and trust are invaluable to us. Placing our trust
We aim to ensure a sustainable net
in the Almighty, we are inspired by the Quran:
profit margin by investing in digital
technologies that enhance
operational efficiency and improve
the customer experience. Towards "And rely upon Allah and sufficient is Allah as Disposer of affairs.”
uplifting customer experiences, we
(Al-Ahzab: 3)
want to be a provider of seamless,
user-friendly experiences across all
Insya-Allah, we will continue to strive for excellence, uphold our Islamic values, and
devices with robust functionalities
work towards a brighter future for all.
and real-time transactions. Proactive
customer support will be further With sincere gratitude,
enhanced through multiple
channels, including chatbots, live
chat, phone, and social media,
KHAIRUL KAMARUDIN
and expand our outreach through
President & Chief Executive Officer
omni-channel touchpoints.

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